ListingAttorney
    Beautiful home exterior
    Founded by a California Licensed Attorney & Broker

    Sell Your Home for the Maximum Net Proceeds

    Maximum Value Prep. Pre-MLS Home Launch. Name Your Listing Fee.

    Stop guessing your list price and overpaying commissions. Every deal starts with a Listing Attorney to prepare your property, test demand with a Pre-MLS Launch, and negotiate your listing fee before you ever sign an agent contract.

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    Step 1: Maximum Value Prep

    Every successful sale starts here. Consult with an attorney to review disclosures, set up your marketing plan, and decide your optimal selling strategy.

    Legal Prep
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    Step 2: Pre-MLS Home Launch™

    Test the market before going public. We use a Pre-MLS Grand Opening to generate buyer competition and discover your true maximum net proceeds.

    Explore Strategy
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    Step 3: Name Your Listing Fee

    If you go to the MLS, tell us what you want to pay (1%, 2%, or 3%). We'll negotiate that rate with a top local agent and isolate buyer agent commissions.

    Learn More

    Pick Your Fee

    1%, 2%, or 3% listing fee

    Attorney Oversight

    Zero additional cost

    Top Local Agents

    Proprietary vetting process

    Flexible Buyer Fees

    You control compensation

    Service, Pricing & Availability

    Transparent options designed for the modern seller.

    AI-Targeted Marketing

    We leverage AI to aggressively market your property to motivated buyers who are actively looking to purchase a home that weekend.

    The 1-2-3 Listing Model

    Name Your Fee

    Tell us what you want to pay a listing agent (1%, 2%, or 3%). We use our proprietary vetting process to find a top-tier local agent who will accept your rate. Then, we place an experienced real estate attorney on your team to oversee the entire transaction—paid via standard agent referral fees, at zero extra cost to you.

    • Top-tier local listing agent representation
    • Attorney consultation and document review
    • Attorney oversight at zero extra cost

    Current Availability

    Accepting New Clients

    Available nationwide. Direct representation in CA, partner broker and attorney teams everywhere else.

    Book Your Strategy Session

    Schedule a free, no-obligation call directly with John McConnin, Broker & Attorney. We have immediate availability to discuss your property.

    Book a Call Now

    Or call us directly at (858) 324-8855

    Born from the 2025 NAR Settlement

    Before 2025, sellers had to offer a 2.5% to 3% buyer agent commission on the MLS just to get their homes shown. Today, that rule is gone. A home offering zero commission competes equally on major portals with one offering 3%.

    The question is no longer "Should I pay a buyer's agent?" but rather "Is the buyer's agent earning their commission?" If an agent brings an offer that nets you $20,000 more than your next best option, they've earned their fee. If they don't, you shouldn't pay it.

    Traditional Realtors lack the forms and the process to negotiate this effectively. We use a two-step legal framework: first, we lock in the home price, then we negotiate the agent's commission separately.

    The 3-Step Listing Attorney Process

    We leverage the new NAR rules to put you in complete control. Discover how our proprietary 3-step sequence maximizes your net proceeds.

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    Phase 1: Maximum Value Prep

    Every successful deal starts by consulting a Listing Attorney. We help you prepare your legal disclosures, set up your marketing strategy, and decide exactly when and if to engage a listing agent.

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    Phase 2: Pre-MLS Home Launch™

    A 7-day marketing blitz culminating in a pre-MLS weekend event. Buyers make offers before it hits the MLS. You review the offers, gather real market intelligence, and discover your true maximum net proceeds.

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    Phase 3: Name Your Fee & Isolate Commissions

    If you decide to launch on the MLS, you tell us what you want to pay a listing agent (1%, 2%, or 3%). We negotiate that rate for you. Then, we use custom legal forms to isolate buyer agent commissions from the home price—forcing them to prove their worth.

    Learn how Commission Isolation works

    An Attorney on Your Team at Zero Extra Cost

    Traditional Realtors cannot legally draft the custom forms required for commission isolation. We put an experienced real estate attorney on your team—paid entirely out of the listing agent's fee—to help your agent leverage the right legal forms and process to negotiate your highest net.

    See If You Qualify

    National Service Areas

    We provide our Name-Your-Fee service across the country. We directly represent clients in California and work with top-tier, vetted real estate broker teams nationwide. Where an experienced attorney can bring added value to the home seller, we partner with specialized attorney-broker teams to protect your equity.

    Ready to Get Started?

    Schedule a free 20-minute, no-obligation consultation with John McConnin - Broker / Attorney.

    Call Us Directly

    Available Monday - Friday, 9am - 6pm PST

    (858) 324-8855
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